On Why Bloggers Rule and What Rules the Bloggers (An Abstract)

By: Sonny Zulhuda

The Internet is now a common platform of over one billion users in the world who exchange information, trade communications and transact commerce every now and then. This is the realization of what the website founders initially sought to achieve, i.e. a two-way communications in the cyberspace where writing information should be as simple as reading it.

At the heart of this phenomenon is now the website log – or blog. Blog is not merely a new technology, but it is now a trend. Individuals use blogs to express their feelings. Companies engage themselves in corporate blogging where they capture beneficial information to upgrade their services and achieve corporate objectives, and where marketers capture potential customers while they advertise for their products. And more pressing of all, blog is now an alternative to conventional media industry where individuals easily publish reports of incidents accompanied by their comments and views while getting rid of editorial and spatial barriers of conventional media. People have now often referred to online blogs to get information on ongoing incidents day to day. Given this situation, the luxury of information is now something of the past.

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